I love shopping a Whole Foods for the variety of quality products but you really need to seek out their sales and coupons to make it affordable. The Whole Foods app helps you save a lot of extra money with their e-coupons.
Right now, the app has a coupon for $5 off a $20 purchase of fresh fruits and vegetables that is valid until 1/31/17.
Download the app here. No need to clip the e-coupons, just have the cashier scan the barcode in the app and they automatically deduct from your total.